Designing for Everyone: Why Accessibility Matters in Web Design

When we talk about “good” web design, we usually think of clean layouts, beautiful typography, and intuitive navigation. But truly great web design goes further — it includes everyone. That’s where accessibility comes in.

Web accessibility means designing and building websites so that people with disabilities — whether visual, auditory, motor, or cognitive — can use them just as effectively as anyone else. This includes screen reader compatibility, keyboard navigation, high contrast color schemes, readable fonts, alt text for images, and more.

Think of it this way: curb cuts in sidewalks were designed for people in wheelchairs, but they help parents with strollers and travelers with rolling suitcases too. The same goes for accessible websites — they benefit everyone.

Accessible design improves:

  • Usability for all visitors

  • SEO through better photo labeling and intuitive structure

  • Legal compliance with ADA and WCAG guidelines

  • Brand trust by showing your commitment to inclusivity

To support this, I encourage clients to integrate AccessiBe (or another widget of their choice) into their websites. AccessiBe is a powerful tool that helps ensure sites stay accessible and compliant — making it easier for all users to navigate and engage, no matter their abilities.

Making a site accessible isn't just a checkbox — it's a process. It means thinking beyond the “average” user and designing with empathy, intention, and flexibility.

At the end of the day, accessibility is not about limiting creativity — it's about unlocking connection. Because the web is better when everyone gets to participate!

Christie VanderLaan

Branding and website design for creatives who want to focus on their art, not on their website.

https://www.vanderlaancreative.com
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